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Fabian Zug combines modern shoe making processes with the traditional craft. Der 31 year old bespoke shoe maker builds on both personal experience and insights that have been passed down for four generations.

During his apprenticeship at the Bespoke Shoemaker "Maßschuhmanufaktur Vickermann & Stoya" in Baden-Baden, he excelled putting in dedication and precision to satisfy the most sophisticated needs and expectations on the shoe market. He particularly enjoyed making shoes from rare raw materials of extremely high quality.

With the basis of family business experience and over 10 years of personal work experience as a shoe maker, Fabian founded his own company in 2017 in Germany.

In this content production for Fabian, I was able to create images of his shoes and latest collection of sunglasses for his website, advertisement and social media presence.